Pepsis corporate and businesslevel strategies example. In 2009 coca cola became a billion dollar brand, and in 2010 coca cola company obtain the whole north american bottling business. These planned out goals will help the business sustain itself in the ever growing competitive market and also to increase its sales. In addition, the coca cola company also implemented a related diversification strategy through an acquisitive mode by expanding its product offering by. Introduction this paper discusses coca cola company, a beverage industry leader, and it will focus on analyzing its businesslevel and corporatelevel strategies. Coca cola hellenic bottling company bottles the following beverages. Strategic management bus 499 topic business level corporate. Coca cola once owned columbia pictures and a wineproducing business. Coca cola has built its business using a universal strategy based on three major principles acceptability, affordability, and availability.
Corporate level strategy applications to coca cola strategy corporate strategy evolution influence of corporate. With its stock depressed on two years of domestic downtrends, cocacola, may be worth 50% more than its current share price says barrons christopher williams. Strategic management at cocacola and pepsi research paper. When people buy coca cola they are not just buying the beverage but also the image that goes with it, therefore to have the price higher reiterates the fact that the product is of a better quality than. However, coke shall still be able to sell water and still beverages in schools the coca cola company swot analysis, 2014, pp. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Having started operating its business in 1886, coca cola company remains the largest nonalcoholic. Learn about funding opportunities for youth and family services. An organisations strategy is its plan for the whole business that sets out how the organisation will use its major resources. Corporate level strategy for coca cola 1241 words bartleby. Coca cola uses dominant corporate level strategy in its business model to be very successful. Pemberton, an atlanta pharmacist, when he tried to. The coca cola company is present in more than 200 countries around the globe.
The statement of purpose for cocacola is to revive the world, to motivate snapshots of positive thinking, and to make esteem and have any kind of effect wherever we lock in. The cocacola foundation is accepting applications for community and economic development programs. Because of this, cocacola has come up with long term objectives. Describe business level strategies, including porters competitive forces and strategies and partnership strategies. We invest to improve peoples lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home. Registration on or use of this site constitutes acceptance of our terms o. The cocacola organizational chart explains the corporate chain of command. Digital is beginning to play an integral role in our rgm strategy in order to drive our competitive advantage in making better, more informed decisions faster by translating data into insights into actions.
As the cocacola company continues to transform into a total beverage company, a major emphasis is being placed on innovation and growth. Coca cola case study 6 business level and corporate. Coca cola has adopted innovating marketing techniques right from the times of candler and robert woodruff. In the coca cola system there are two main players. Coca cola company, 2018 28 part 2 strategy formulation 42 chapter 2 business vision and mission 43 chapter 3 the external assessment 65 chapter 4 the internal assessment 95 chapter 5 strategies in action 127 chapter 6 strategy analysis and choice 163 part 3 strategy implementation 200.
Coca cola also invests heavily in advertisement through corporate work, which has seen the company become the most preferred and recognized brand in the world. Their ability to join forces with other suppliers and distributors remains unmatched by the other. Pdf the strategic positioning of cocacola in their global. Coca cola has over a period of time used positive marketing to the best of its advantage and has rarely been involved in negative marketing which pepsi does frequently. Corporate level strategy the corporate scope of the activities of the. Coca cola case study 6 business level and corporate level. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. By 2011 coca cola company celebrates its 125 years coca cola company, 2008. Cocacola designed its new can around a problem no one has. Cocacolas sustainable packaging strategy one year on. After a brief introduction, where i detailed the structure of the report and the methodology, the report began with the analysis of the complementary components, starting by looking at the organizational design, then describing the. Under its business level strategy, the company offers its. First, coca cola is the worlds largest cola producer and one of the biggest mncs.
Apr 10, 2015 the cocacola brand is globally valued and recognized. Coca cola is one of the most leading company in soft drink beverage industry. Business level strategies of the coca cola company. The principal concern of corporate strategy is identifying the business areas in which a company should participate in order to maximize its longrun profitability. An awardwinning team of journalists, designers, and videographers who tell brand stories through fast companys distinctive lens whats next for hardwar. Digital is improving our insights both at the consumer experience level in addition to driving improved execution with our bottlers. Understand grand strategies for domestic and international operations define corporate level strategies and explain the portfolio approach. Ko recently launched orange vanilla coke, an offshoot of the. The coca cola logo the coca cola company is the worlds largest beverage company and is the leading producer and marketer of soft drinks. In fact the word coca cola is the second most used and understood word after the word okay worldwideiii.
The engagement level of coca cola is the top level, which indicated the determination of enterprise to protect the environment and the level of corporation social responsibility it should have. The cocacola companys competitive strategies by shwetha. In this presentation i have covered many basic functions of hr department with respect of coca cola company, hopefully this presentation will help all the business. Sales were going so well that candler sold his pharmaceutical business and devoted himself fully to the success of coca cola. Defines the coca cola company s objectives in the area like sales, market share, and profit which affect the company s objective issue, marketing strategy that presents the board marketing approach that will be use to achieve the plans of objective, action programme which specify the action plan of product powerade and responsibilities. Smart companies with its recommendations coca cola is. The cocacola company recruits about 700,000 staffs in around 200 countries and still maintain a strong commitment of ensuring equal opportunities is being given to all employees as well as valuing their diversity. In conclusion, corporate social responsibility initiatives can mainly enhance its global brand reputation in.
After years of globalization and brand building, coca cola proudly pronounces its mission statement at the coca. A quick increase in share values of pepsico, as compared to that of coca cola, can be caused by the diversi. Marketing strategy of coca cola coca cola strategy. This report is an analysis of the strategy used by the coca cola company. Coca cola generic and intensive strategies notesmatic. Corporate level strategy coke cola case essay 3175 words. The coca cola company business level and corporate level strategies this paper analyzes the business level and corporatelevel strategies of the coca cola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing effectively in the long run. The cocacola company s strategy is based on three pillars. Indeed, it has expanded its product portfolio following changes in the external environment, in order to seize attractive market 24. The coca cola company tccc has multiple business units with a wide range of products that span the whole world. Pdf strategic management presentation on coca cola. We are here to refresh the world and make a difference. By attaining both qualities of each strategy, coca cola enjoys of an identifiable brand image as well as instilling local practices that allows them to create and embrace cultural differences.
The cocacola system is one of the major examples of global value chain. Have any questions not found in our faqs or just need additional help. Jeff mortimer, bny mellon wealth managements director of investment strategy, d. Lean six sigma brings outstanding customer service to coca. Government regulations are a barrier to entry for future potential beverages the company may release, the strict rules could force coke to change their staple sugary regular coca cola drink. Describe business level strategies, including porters. The final corporate level strategy coca cola uses is partnering with other organizations to create a stronger line of products and expand their presence in the beverage industry. Hr practices in coca cola free download as powerpoint presentation.
This is the newssite for the company cocacola west on markets insider 2020 insider inc. This covers more than three thousand different products ranging from juices to water to teas and coffer and clearly to soft drinks. It is one of the top companies of the world and has remained as the number 1. Feb 14, 20 corporate strategy corporate strategy is the selection and development of the markets or industries1 in which a firm competes. The cocacola companys business strategy read a free. Its the drink of choice for millions of people all across the globe, and almost everyone recognizes the iconic lo.
As a result, most of the strategic decisions are centralized. These initiatives include what markets to enter, what products to introduce and how to compete with other companies more effectively. Currently it employs 8600 the coca cola company, 2011c the coca cola mission is simple but in the same time vast. The business level strategy of the coca cola company. Coca cola customers range from the parent wishing to feed their families, to the college educated and to the financially stable consumers. Coca cola has segmented the worldwide market on the basis of geographies.
Coca cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. Corporate strategy direction of cocacola by youngtae jo. The chain of command is crucial to maintaining order in the decisionmaking pro the cocacola organizational chart explains the corporate chain of command. African as mexico, recommendations to coca cola company to action. Essay corporate level strategy coke cola case 3169 words. Business level strategy of coca cola research paper 1519. An example for such successful implementation of marketing strategy is coca cola. At the cocacola company, we act with a growth mindset, taking an expansive approach to whats possible. Define corporate level strategies and explain the portfolio approach. It will also discuss the company s significant competitor. View essay corporate level strategy from bbm 100 at china west normal university. Pdf operation strategies for cocacola vs pepsi companies.
Business level and corporate level strategies coca cola. Pdf this short article provides a brief insight about coca cola s csr strategies, brand identity, corporate communication strategy, corporate image. In 2008 coca cola sponsored the big games and coca cola facebook page which is made by two fans has over twenty two million fans worldwide. Strategy of southwest airlines and cocacola company.
The coca cola company segments the customers based on the following criteriageographic segmentation. Coca cola has several strategies aimed at providing it with a competitive advantage over its competitors in the soft drinks market. Coca colaii, which quickly started to gain popularity. The coca cola company provides a standard set of guidelines for all of its bottling partners and suppliers. The headquarters controls most of the bottling partners operations, so each bottling partner services the respective geographical area through a head office. Corporate and acquisitions in noncarbonate drinks to research. Learn about the history and development of cocacola and the impact coke has on pop culture. Coca cola, coca cola light, fanta, and sprite coca cola hellenic bottling company, coca cola hbc at a glance, 2019. The international corporate level strategy that coca cola uses is that of decentralization. The coca cola company creates the demand throughout consumer. The coca cola company uses its functional level strategies to make improvement on efficiency, innovation, and customer responsiveness as below. Coca cola company, he inherited a host of troubles. Business level strategies low cost, differentiation, and focus that were.
Today, coca cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. Therefore, the low cost leadership is one of the major business level strategies the coca cola company has been pursuing since its incorporation. The strange but interesting history behind the cocacola brand. Explain the major considerations in formulating functional strategies.
Changes in global environment strategic decision of the company which is operating in global marketing place is becoming increasingly complex. Apart from usual advertising through bill boards and newspapers, coca cola focused on organizations, universities and colleges and this increased sales while promoting the brand name. The cocacola company also try its best in maintaining a good working environment free of discrimination and harassment of any kind. There are various divisions created for major regions of the world and heads of each division report to the parent company. Corporate level strategy the corporate scope of the activities of the coca cola company is limited to nonalcoholic beverages, contrarily to its main competitor, pepsico, who in addition to producing soft drinks, also produces snack foods. The recommendations make sense if one starts with a scrutiny of the company background. This paper performs a strategic analysis of the coca cola company, a leader in the beverage. At the cocacola company, we strive to use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet. Oct 30, 2011 corporate level strategy coca cola company is now the largest soft drink company in the world. Moreover, the company has become the largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups which operate in more than 200 countries. These four dimensions are the tools for developing the company s marketing strategy and deciding the product lines to grow, and maintain them. Therefore, corporate strategy deals with what industries or markets a firm seeks to compete in. These are the three forms of corporate strategy that cocacola company follows. The company has superior quality beverage products, packaging, high brand image and recognition, the coca cola system, beregaes.
Corporate level strategy coca cola company is now the largest soft drink company in the world. Cocacola is one of the worlds mostrecognized brands. It contributes to the highest sales of soft drinks globally. Coca cola company ruled the softdrink market all through t he 1950s, 1960s, and early 1970s in this chess game of big firms. In order for coca cola to reach this point of growth, it has a long and enduring history of strategic partnerships, alliances and acquisitions. Perhaps women form part of wide market since they tend to buy organics more. Strengths and weaknesses of cocacola in 2020 notesmatic. The corporate social responsibility initiatives on coca. The coca cola company follows a broad differentiation strategy. The company s success and profitability throughout the years can be attributed to effective management strategies of its business operations. Interestingly, coca cola at one time pursued a diversification strategy. This strategy is a combination of both strategies previously described.
Coca cola has used its organizational capability to adopt a glocal strategy gay et. Business strategy communicates the competitive nature of the business, from who they should serve, what needs should be met, and development of the organizations core competencies parnell, 2014. Business level strategies of the coca cola company 1. Find our contact information here and call or message us for further support. The positioning of coca cola regarding cost leadership strategy is as a result of learning, knowledge as well as experience in matters of. Networking is another major core competency of the coca cola company. Strategic management concepts and cases home strategy club. Coca cola enterprises is the sole licensed bottler for products of the coca cola company tccc in belgium, continental france, great britain, luxembourg, monaco, the netherlands, norway, and sweden.
The business level strategy of the coca cola company corresponds to an outsidein perspective. Doc project report marketing management product strategy. Tactical planning is a process by which companies determine and prioritize strategic initiatives. Corporate level strategy coke cola case 3181 words. Explore the leadership team thats leading the worlds most recognized company. Advertisement on may 8, 1886, at jacobs pharmacy in atlanta, ga. Learn more about the coca cola leadership team across our global markets.
Coca cola strategy coca cola s strategy is noted to be glocal. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola in china has been chosen as a case study for a number of reasons. Corporate and acquisitions in noncarbonate drinks to.
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